November 04, 2009

Making the Grade

The Holmes Report, known for its comprehensive qualitative analysis of the public relations agency business, has released its 2009 report card on PR firms. Once again, Trylon SMR was evaluated in a very positive light as "media relations with a technology focus."

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Posted by Trylon at 04:40 PM | Comments (0)

A New Journalism Model

A new report calling for a "reconstruction" of American journalism that includes non-profit approaches, open access to information and increased foundation funding for news was released last month by Leonard Downie Jr., former executive editor of The Washington Post, and Michael Schudson, a journalism professor at Columbia University. The report described an evolving journalistic ecosystem that needed more than the traditional advertising-based support.

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Posted by Trylon at 04:38 PM | Comments (0)

Digital Does Not Change PR

In a recent post at the Holmes Report, Paul Holmes challenges the current myth that the digital revolution is changing the PR industry. Specifically he takes a look at the latest darling in the digital scene, social media.

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Posted by Trylon at 04:37 PM | Comments (0)

Balanced Access

A recent report by the Knight Foundation warns that a widening gap in access to information may result in the development of a "Second Class" citizen group, causing an erosion of the democratic process. The Knight Commission on the Information Needs of Communities in a Democracy states that the United States needs a free flow of information to all citizens, just as it needs good schools and safe streets.

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Posted by Trylon at 04:36 PM | Comments (0)