October 14, 2009

PR Trumps Marketing in Social Media Campaign Management

According to the 2009 Digital Readiness Report, "Essential Online Public Relations and Marketing Skills," public relations leads marketing in the management and oversight of all social media communications channels within organizations. The study maintains that social media is becoming more important as a communications channel, and is quickly becoming a core discipline requiring dedicated resources.

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Posted by Trylon at 05:28 PM | Comments (0)

Nielsen: Americans Consuming More Video

American video consumption across the three screens of television, Internet and mobile devices continues to rise, according to the latest data from Nielsen's Anywhere Anytime Media Measurement (A2/M2) initiative. Given the larger variety of choices, how do marketers measure the value of their message now?

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Posted by Trylon at 05:27 PM | Comments (0)

Media Credibility At Risk?

Public trust in the US media is eroding and increasing numbers of Americans believe news coverage is inaccurate and biased, according to a study released recently by the Pew Research Center for the People and the Press. In fact, the report finds that the public's assessment of the accuracy of news stories is now at its lowest level in more than two decades.

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Posted by Trylon at 05:26 PM | Comments (0)

Unsure of Social Media?

Perhaps because it's still a relatively new field, interactive marketers seriously lack confidence in their ability to measure the relative effectiveness of social media campaigns, according to a new study by Forrester Research.

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Posted by Trylon at 05:24 PM | Comments (0)