Forecasting guru Jack Myers believes PR will buck the "advertising depression" that he sees savaging the business through 2010. Myers has predicted a never-seen-before three straight years of decline in advertising and marketing communications, beginning last year.
The Berkman Center for the Internet and Society at Harvard University has released a report titled News and Information as Digital Media Comes of Age. Media is transforming at a rapid pace, driven by the rapid expansion of the number of people and organizations newly engaged as authors, editors, and publishers, says the report.
Is the trend towards user-generated content changing society? "Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future" from John Blossom looks at how the explosion in electronic publishing by individuals and enterprises using social media and social networking tools is fundamentally changing the way people relate to each other in their personal, business and community lives.
While traditional media groups continue to announce cutbacks and layoffs, a Gallup update on go-to news sources for Americans offers little in the way of hope. According to a recent poll, only cable and Internet news have shown significant gains in popularity since 2006, while all other media are stable or declining.