In an online survey conducted by Vizu Answers, 56 percent of respondents said they want to eliminate all advertising. According to Al Ries, author of The Fall of Advertising and the Rise of PR, advertising, no matter how clever, funny, dramatic or aesthetically pleasing, is self-serving. You can get better mileage from your PR dollar than you can from your advertising dollar, which is all the more important in today’s challenging economy.
The latest biennial Pew news consumption survey contains several interesting facts regarding how people are getting their news. While the declining trend continues for traditional news consumption, it appears that more people are choosing to augment their primary news sources with other forms of media.
The business news cycle used to be fairly standard and defined. Make a decision, inform management, tell the employees, and release an announcement to the press. Today's rapid technology shift makes this cycle obsolete.
PR practitioners are always looking to get in front of relevant journalists. What better way can there be than to target media placements where beat reporters are most likely to see them? According to a recent survey of over 2,000 journalists conducted by Bulldog Reporter, your best bet is online.