Ok, now that the recession is finally here, what do smart marketers do now? Do not cut marketing and PR budgets. Instead, keep your budget the same, or even increase it. Why?
While the pace of the news business has been exponentially accelerated by technology, the machinery of corporate deal-making has been reduced to a crawl. Not that long ago, the news business followed an orderly path. Events occurred, formal press conferences were held, and releases promptly issued.
While a large number of Americans are unable to name their basic freedoms, many would accept government limits on some of them, according to the "State of the First Amendment 2008" national survey recently released by the First Amendment Center.
Social media case studies and strategies highlight a research report recently released by the Society for New Communications Research. The report, "New Media, New Influencers and Implications for Public Relations," also features detailed findings from a survey of communications and marketing professionals focused on changing patterns of influence resulting from social media and other new communications technologies.