February 13, 2008

PR Works According to WSJ

A recent article in the Wall Street Journal describes in detail how companies are making PR work for them. As described, many companies turn to PR after they have unsuccessfully spent money on advertising campaigns that produced little or no results.

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Posted by Trylon at 12:05 PM | Comments (0)

The Wired Audience

A follow-up to Deloitte's "State of the Media Democracy," published last spring, shows that consumers are moving their media consumption online at a growing rate. This phenomenon has strong implications for companies' PR strategies, as focus on media placements should reflect the target audience's preferred channels.

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Posted by Trylon at 12:03 PM | Comments (0)

What PR Isn't

Marketing executives' opinions of PR range from thinking that it's a waste of time and money and doesn't work, to that it's the only thing needed for them to capture the market. Obviously either extreme is incorrect, but setting up realistic expectations before setting a strategy can be useful.

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Posted by Trylon at 12:03 PM | Comments (0)

Blog Importance Rising

Since we first discussed pitching blogs in October 2002, the medium has moved mainstream. A recent Marketwatch survey of journalists shows that now many news stories originate or are materially affected by blog entries.

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Posted by Trylon at 12:01 PM | Comments (0)