August 15, 2007

Gaining and Holidng Attention

Media fragmentation and information overload have combined to create a huge challenge for marketers today. How do you get people’s attention – and how can you hold it once you get it? An interesting take on this challenge is contained in the book, The Attention Economy, by Thomas Davenport and John Beck.

Read more.

Posted by Trylon at 04:46 PM | Comments (0)

A Good Read on PR

A good primer on public relations is available from Len Saffir, a public relations executive, titled “PR on a Budget.” From introducing the concept of PR, all the way to staging interviews and handling crises, Saffir provides insight into the need for every organization to incorporate PR into their marketing mix.

Read more.

Posted by Trylon at 04:41 PM | Comments (0)

U.S. Net Access Not All That Speedy

The United States has fallen behind other industrialized nations in high-speed Internet access and may never catch up, unless quick action is taken, a report commissioned by the Communications Workers of America (CWA) warns.

Read more.

Posted by Trylon at 04:40 PM | Comments (0)

Companies Discover The Power of PR

BusinessWeek, in its July 9 issue, reports that "many savvy companies are starting to realize that a good name can be their most important asset-and actually boost the stock price."

Read more.

Posted by Trylon at 04:38 PM | Comments (0)