Media fragmentation and information overload have combined to create a huge challenge for marketers today. How do you get people’s attention – and how can you hold it once you get it? An interesting take on this challenge is contained in the book, The Attention Economy, by Thomas Davenport and John Beck.
A good primer on public relations is available from Len Saffir, a public relations executive, titled “PR on a Budget.” From introducing the concept of PR, all the way to staging interviews and handling crises, Saffir provides insight into the need for every organization to incorporate PR into their marketing mix.
The United States has fallen behind other industrialized nations in high-speed Internet access and may never catch up, unless quick action is taken, a report commissioned by the Communications Workers of America (CWA) warns.