Once upon a time, real people sat at the desks of wire services like Reuters and Bloomberg, and decided which press releases merited being sent out over the wire. Today this process is increasingly being given over to computers, which use keywords to analyze public companies’ information that has been publicly released. They then shoot them out quickly to the financial world. So it should come as no surprise that the readers on the other end of the Reuters and Bloomberg wires are also, alas, increasingly computers.
While the advance of science is usually a hallmark of progress, the current demand for greater metrics, more measurement and increased accountability on the part of CMOs has resulted in demoralized marketing departments and muddled messaging. With all the talk of measurement and flowing spreadsheets, the creative-service departments have begun to act more like accounting departments. If anything, the creative services need a re-orientation to the creative process, which is not based solely on numbers.
With the explosion of news sources over the past two decades, you might think Americans would have greater knowledge about national and international affairs. Not so, says the Pew Research Center, which asked a representative sample of adults a series of nine questions about public figures and news events, which were either identical or comparable to questions asked in surveys conducted in the late ‘80s and early ‘90s.
Most Americans believe that bad news is good for ratings, according to a survey conducted by market researcher, Synovate for Gimundo, in April. Almost twice as many surveyed believe that it is simply the nature of media to cover bad news over good.