Hats off to Jonah Bloom, editor of Advertising Age, for his perceptive recent column bemoaning "The Cultural Gulf That Separates Marketing & PR."
Mention a possible career in public relations to teenagers – or even to 20-somethings and older folks–and visions of celebrities are likely to pop into their heads. In the public’s mind, it seems, the celebrity publicist has become the de facto face of our industry. So we were naturally drawn to a new book by NPR entertainment reporter Jake Halpern - Fame Junkies: The Hidden Truths Behind America's Favorite Addiction.
Faced with economic challenges, mainstream news media are increasingly turning to niche areas of coverage in order to build audience, according to “The State of the American News Media, 2007,” a report from the Project for Excellence in Journalism, which is a project of the Pew Research Center (PEJ). “In a sense, every outlet is becoming more of a niche player with reduced ambitions,” said PEJ Director Tom Rosenstiel. Niches are defined as “franchise” coverage areas, specialties and even crusades.