“Silicon Alley 2.0 Emerges from Rubble of Internet Bust,” proclaimed the New York Sun’s coverage of a recent forum on the “the resurgence of a significant web-based sector” in New York City. According to the news story, “the city’s new web entrepreneurs are older, experienced, and more focused on long-term profits” - but still playing “second fiddle to the West Coast.”
As the volume of media coverage generated by public relations increases, so does a company’s desired business outcome.
A new Deloitte report, Predictions 2007, outlines the top 10 trends each in technology, media and telecommunications expected to influence the global market this year.
This year, Americans are projected to spend more than 9 ˝ hours a day with media, according to a report by the U.S. Census Bureau.
In looking at how Americans can maintain so much time logged on, tuned in, wired or wireless, the report counts hours spent doing two things at once – such as watching TV while using the Internet -- separately. The report is part of the Census Bureau’s annual Statistical Abstract of the United States, a 999-page book of numbers quantifying just about every aspect of American life. The numbers were based on reporting by Veronis Suhler Stevenson.