January 13, 2007

Find Greater ROI By Investing More in PR

Itís a fact: coverage in print and online magazines, speaking on panels and at trade shows and making speeches are the top marketing initiatives that influence more than a third of business purchasing decisions, according to research firm Marketing Sherpa.

Read more.

Posted by Trylon at 05:37 PM | Comments (0)

Internet Gains Importance as Credible News Source

While large numbers of people consider the Internet to be an increasingly important source of information, the credibility of that information is also improving, says the sixth annual survey of the impact of the Internet conducted by the USC Annenberg School's Center for the Digital Future.

Read more.

Posted by Trylon at 05:35 PM | Comments (0)

Journalism Program Promotes Ethical Standards for Reporters

The Society of Professional Journalists, one of the nationís largest and oldest journalism advocacy organizations, has developed a new educational service to help people understand the tenets of responsible journalism and the importance of a free press.

Read more.

Posted by Trylon at 05:33 PM | Comments (0)

The Press Release Celebrates Its 100th Year

The press release completed its first century in 2006. And if the past few years are any indication, the press release is likely to experience more changes in the next decade than it has in the last 50.

Read more.

Posted by Trylon at 05:32 PM | Comments (0)