October 10, 2006

Do Androids Dream of Press Releases?

It sounds like something out of a sci-fi B-movie, but it is true that Thomson Financial news service now has found a way to replace human beings in the newsroom and is using computers to write some of its stories.

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Posted by Trylon at 10:26 AM | Comments (0)

Newsflash: PR Agency Crafts Effective News Release!

To anyone who reads news releases, it's hardly news that often such releases tend to be poorly written, verbose, hyperbolic and muddled.

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Posted by Trylon at 10:24 AM | Comments (0)

Marketers' Viral Videos Skirt The Ethical Line

This fall, the Federal Trade Commission will begin a series of hearings entitled “Protecting Consumers in the Next Tech-ade,” which intends to explore the issue of whether the use of viral videos by marketers constitutes advertising.

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Posted by Trylon at 10:23 AM | Comments (0)

USA's Flawed Middle East Plan

The definition of wariness is doing the same thing over and over and expecting different results, so it’s particularly dismaying to see – after demands to change coming from all quarters – the bipartisan Congressional Government Accountability Office’s report that the government’s attempts to communicate its message to a Middle Eastern audience has still been found to be sorely lacking.

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Posted by Trylon at 10:22 AM | Comments (0)