April 07, 2006

Fake News is No News

This really shouldn’t be news to media relations professionals, but unidentified client-funded video news releases that masquerade as independent reports on local news telecasts continue to haunt the public relations industry like a recurring nightmare.

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Posted by Trylon at 09:00 AM | Comments (0)

Broadband Fueling Online Media Consumption

Increased broadband access is inspiring an ethos of “my news, my way” among younger Americans, which should allow media relations specialists greater ability to reach targeted audiences. Another added benefit: these audiences are likely to be more engaged than their elders who skim the morning paper on the way to work.

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Posted by Trylon at 08:59 AM | Comments (0)

Living the Lifestyle Media

Consumers are overwhelmed with content and media options, leading to their desire to customize media consumption, a trend labeled “Lifestyle Media" in a recent report by PricewaterhouseCoopers.

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Posted by Trylon at 08:57 AM | Comments (0)

Book Spotlight: An Army of Davids

In his book, An Army of Davids, Glenn Reynolds gives an overview of exactly how technology is empowering the man on the street. As the writer of Instapundit.com, one of today’s more popular blogs, he should know.

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Posted by Trylon at 08:53 AM | Comments (0)