August 16, 2005

Wanted: U.S. Global Brand Policy

How do world consumers see the U.S.? According to a recent report called the Nation Brands Index, people believe that itís a great place to do business, but that our culture is not attractive. This reinforces our call for the need for an effective, credible and pro-active public diplomacy policy to be quickly developed and implemented in Washington to better address global public relations issues.

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Posted by Trylon at 02:51 PM | Comments (0)

PR and Corporate Governance

Recent news has been rife with corporate scandals and Sarbanes-Oxley repercussions that have led to a new corporate mantra: transparency. While executives ponder what they want to share Ė and how Ė public relations should figure prominently into the mix.

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Posted by Trylon at 02:47 PM | Comments (0)

Vital Information

Whatís news? That should be one of the most important questions a PR person asks. Many times stories are pitched and press releases are sent that have no legs. Why? Because what the company thinks is earth-shaking news is actually less than a blip on the publicís radar. Companies today need to know what their target audience wants to know.

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Posted by Trylon at 02:37 PM | Comments (0)

Building a Brand

A recent article in BusinessWeek noted that the traditional brand-building methods of mass advertising donít work in todayís society. Media fragmentation and consumer control over media consumption are forcing companies to become more creative.

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Posted by Trylon at 02:33 PM | Comments (0)