A recent marketing summit, “It’s a Broadband Life,” explored the results of a survey examining how broadband access to information is transforming our lives. The survey, commissioned by Yahoo! and Mediaedge:cia, was conducted by Forrester Research and Headlight Vision.
When people search on Google or Yahoo! for something related to your product or service, you want your company to show up high in the results. So you might spend time and money optimizing your website so that search engines give you a high ranking. Question: Are you doing the same thing for your business in the news media?
As part of a panel discussion at “Blogging Goes Mainstream: Is Your Company Ready?,” an event hosted by the Business Development Institute, Trylon President Lloyd Trufelman struck a chord that reverberated. He maintained that a blog is simply a new platform for an age-old practice – sharing information.
An article in Foreign Affairs by Thomas Bleha discussses why the U.S. is falling behind other developed nations in broadband adoption. Bleha notes that the Japanese can access broadband at speeds up to 16 times faster than Americans for half the price. The blame is laid at the feet of the current administration, but some, including The Economist (see story, subscription required), are quick to point out that the warning may be a little alarmist.