We have all heard the stories about IT jobs going to India, but here is a twist. In a recent announcement, Reuters has decided to outsource some financial reporting to journalists in Bangalore, India. Could your next story pitch be to a person on the other side of the world?
In the 1990s it was the Internet. So far in the new millennium it is wireless communications. New technologies are getting more information to more people faster than ever before - and the possibilities are staggering.
It used to be a no-brainer. To reach any demographic, a marketer would have to get screen time on television. The only decisions to be made were which show or news broadcast to target. Today it's a different story, with television losing its luster as more people spend time in front of DVDs, Playstations, Tivos and computer screens.
While no one was predicting a boom reminiscent of the late 1990s, a trio of top technology journalists was encouraging about sales and the prospects for new technologies during a panel discussion held earlier this month at the New York Software Industry Association's Sales & Marketing Special Interest Group (Click here for web site). The panel was moderated by Trylon Communications, Inc.
President Lloyd P. Trufelman.