November 16, 2003

Pay For Placement

You have heard the saying, “You can’t buy publicity like this!” Well, some people want you to think you can.

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Posted by Trylon at 02:55 PM | Comments (0)

Media Muscle

The recent recall election in California signified more than a lack of confidence in the state’s leadership. It was also a very strong demonstration of the impact of media on public opinion.

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Posted by Trylon at 02:54 PM | Comments (0)

The Global Challenge

A recurring theme at the recent ICCO (International Communications Consultancy Organisation) Summit in Berlin was the loss of trust by consumers in global brands. The Summit recommended certain PR strategies to counter this decline in trust.

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Posted by Trylon at 02:53 PM | Comments (0)

"Better Not Say Anything..."

The words above can devastate a business – or as in the case of the Columbia shuttle, set off a chain of events that lead to disaster - literally.

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Posted by Trylon at 02:52 PM | Comments (0)