With the recent passing of one of our most celebrated actresses, it seems appropriate to celebrate the concept behind “Desk Set,” a 1957 movie starring Katharine Hepburn and Spencer Tracy. This classic tale of information technology gone awry is maybe more relevant now than ever.
Why advertise an unknown commodity? Why spend so much on advertising when most people don't believe the message? What good is a catchy and memorable advertisement if sales decline?
A recent U.S. District Court ruling has established that public relations executives can claim attorney-client privilege before grand juries. This gives businesses facing a potential crisis the right to include PR executives in their legal and strategic planning.
Sounds like a non-sequiter, doesn’t it? Broad and narrow in the same sentence! The truth is that these two terms go hand in hand. In a recent lecture at Columbia University, Trylon President Lloyd Trufelman explained how.