It took almost half a century, but we are getting closer and closer to having those wristwatches that will transmit video, provide instant messaging, and communicate with virtually anyone on the planet. In a recent lecture at Columbia University’s Strategic Communications Program, Trylon CEO Lloyd Trufelman discussed new technologies and the impact they are having on information distribution.
At the onset of inquiries into Martha Stewart’s possible insider trading, the public response was somewhat evasive. How many times have we seen a crisis mushroom because the company or individual involved failed to take decisive action?
Too often, public relations professionals believe the information flow in this business is one-way: from companies to the media. However, the recent FCC ruling that relaxes media ownership requirements should have PR pros asking as many questions as they answer.
Why do some companies get lots of publicity, while others (yours for instance?) don’t? It is often because the companies receiving attention have made it a goal to have one of their executives placed in the spotlight as an industry “expert.”