For many business executives, the period between Thanksgiving and New Yearís can be slower than normal. Many of their business partners and customers are either consumed with holiday business or holiday cheer. In either case, this can be a great time to plan your 2003 public relations program.
While many publicity opportunities arise in the course of daily business, many other campaigns and plans can be thought out well ahead of time.
There is little that irritates reporters more than trying unsuccessfully to reach a company contact person to follow up on a press release. Itís time to take a look at just how accessible you are. Here are some key issues to address.
First of all, make sure that the contact number on your press release or media kit is a direct line to a live person. Never intentionally place a journalist into a phone tree or voicemail. The best of all worlds is to have the actual contact person answer the phone.
A recent report from the Malaysia Star describes how CEOs are reaching out to PR firms to polish their public images. This is a trend that we are seeing around the globe.
The issue has been brought to a head by the many corporate scandals of the past year. CEOs are beginning to realize that a communications program is essential to dealing with crisis situations. How these situations are handled by those in charge makes a large impact on company stakeholders.
A recent article in PR Week documented a unique Trylon campaign that received quite a bit of attention and worked well for our client. The key was using creativity to make a point and to raise your organization above the clutter.
The case in point was New York Cityís drive to be selected by the U.S. Olympic Committee (USOC) as the U.S. candidate city for the 2012 Olympic Games. A close race had developed between New York and San Francisco, and Trylon had been tasked with demonstrating the large level of grassroots support for the Olympics in New York.