The reason manufacturers place bass and treble controls on radios is because every person likes to hear music a certain way. We are individuals, after all, and we each have our unique preferences. It is important to recognize this when corresponding with the media.
Every journalist and editor has a preference for how he or she receives information from companies. Some prefer a fax, some like snail mail, more and more are turning to e-mail. When a company relies on only one medium, it is limiting the scope of its target audience.
There seems to be no end today to examples of glaring public relation mistakes made by companies. In fact, a large measure of the recent stock market decline reflects loss of confidence in business at large – much of it because of poor PR
During a recent interview with a journalist the very first thing she said was, “of course I have been all over your website…” Today more than ever, the Internet is being used for research and information. Your website tells journalists and potential customers – even competitors – what you do and what kind of company you are. What do journalists want from your website?
According to a recent study, only 33% of the company websites visited by journalists have the information the journalists wanted. The top three things journalists wanted to see are:
1. Press Releases. That’s right, those things that you think nobody ever looks at. An archive of press releases can illustrate growth or give background for a current story angle.
Naturally, everybody would like a feature article written about their company to appear in The Wall Street Journal or Business Week. What many don’t know is that there are several opportunities that get overlooked – ones that can provide a great boost to a company’s public relations foundation.
The first opportunity is right under their noses – local media. While editors at all of the major media outlets receive more information than they can handle, local editors are very often looking for content, especially as regards local companies.