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Middle East PR Challenges

Convergence and
Fragmentation

Outsourcing PR?

What Is New$?

 

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Middle East PR Challenges

The inability of the U.S. to effectively reach out to Middle Eastern countries is at least partially hampered by the lack of skilled PR and media relations people working for the government, according to a key commissioner of the U.S. Advisory Commission on Public Diplomacy.

Media Convergence and Fragmentation

A recently published comprehensive study of the state of American journalism by the Project for Excellence in Journalism is a must-read for anyone connected to public and media relations. The study found that the role of journalists as news filters and watchdogs may become more pronounced as audiences fragment and technology fuels a momentous change in news consumption. The impact of this on your media relations strategies is profound.

Outsourcing PR?

Reading the title, one might think we’re talking about “why you should outsource your PR needs…to us!” In fact, it’s referring to recent stories suggesting that the outsourcing trend that has seen manufacturing and tech jobs move overseas may hit the marketing and PR communities soon.

What Is New$?

A new book from Princeton University Press, All the News That’s Fit to Sell: How the Market Transforms Information into News by James T. Hamilton, examines the expanding role of economics on what is and isn’t considered news. If you’re trying to get a relevant story placed, but can’t find an outlet, this book may help you determine which media may be more interested and why.

     

How True

“All the research I've seen says that editorial publicity is better than paid-for publicity. Editorial publicity is more effective. If you can convince the editor, or someone who's writing an article that your company knows what it's doing, that will be more effective than "I bought an ad in your learned journal to say my company knows what it's doing."

- Sir Martin Sorrell, chief executive of global ad agency holding company WPP

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