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We
have all heard the stories about IT jobs going to India,
but here is a twist. In a recent announcement, Reuters
has decided to outsource some financial reporting to
journalists in Bangalore, India. Could your next story
pitch be to a person on the other side of the world?
In
the latest step in media globalization, the Reuters
announcement shed light on the developing trend that has
gone largely unnoticed. Local "stringers" are
being replaced by journalists and editors who may be
continents away from where the story is happening.
The
initial move is to hire journalists to do financial
reporting on 3,000 small to medium sized American
businesses that the news service does not now cover. Six
journalists will be hired to do this reporting.
While
restricting the reporting to basic extraction of
financial data for now, the service will continue to
rely on local reporters for breaking stories and
executive interviews.
However,
Reuters' global managing editor, David Schlesinger,
hinted that this project may be expanded if successful.
In a posting to editorial employees, he stated that this
could be a great way to get more news on the wires.
Considering
the fact that you may now be talking with a reporter
sitting in front of a computer screen thousands of miles
away, unfamiliar with your company and/or unaware of the
full context of the story, a comprehensive, first hand
understanding of all the issues at hand, followed by
clear communication, will be more important than ever for
PR professionals. |
