With consumers empowered by the Internet, brands are under more scrutiny than ever. A recent survey confirms it is now more difficult for brands to establish trust via advertising. In fact, one third of the survey respondents said that they donít trust advertising to provide needed information about a product or service that they are interested in buying.

 


Some of us can remember dialing up to access the Web on a 2400 baud modem, waiting for a connection, and then slogging through an exhausting online session of wait, type, wait, type, wait. Todayís speeds mean that we expect instant connectivity and the ability to stream video, surf the Web, answer emails and more, all at the same time. According to a recent report from the Pew Research Center, changes are coming that will increase Internet speeds to a point that our news media consumption will be changed in ways we canít even comprehend.

 


According to a recent story in Forbes, multitasking may not only increase your stress levels, it may actually damage your brain, not to mention your career. Researchers have found that not only are multitaskers less productive than people who start and finish tasks one at a time, the activity can actually lower your IQ!       

 


A striking essay from the Brookings Institute goes into detail on some of the challenges facing journalism today. Authored by Bob Kaiser, former reporter and editor for The Washington Post, there are several points made in the essay that bear repeating.

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