Save the Date

On October 28th, there will be a highly interactive one-day conference designed to help PR and marketing professionals maximize impact. The topics will include creating a strategic vision, communicating with care, executing on the vision, and establishing impact metrics and analysis. Trylon SMR President Lloyd Trufelman will be one of the speakers. You can get more information here.

 

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A recent forecast from private equity firm Veronis Suhler Stevenson predicts growth in corporate communications spending, possibly at the expense of ad dollars. The forecast cites the rapid expansion in digital media and the Internet as one factor for the additional spending, noting that communications expenses may outpace general business growth.

The old adage, "I don't care what you write about me as long as you spell my name right," no longer applies in today's world. Seeing a crisis as an opportunity to gain press and mind share is a concept that is outdated and dangerous. According to a recent NY Times article, managing a crisis through proactive corporate communications is more important than ever, but thinking you can turn embarrassment into a positive opportunity doesn't work.  

A recent blog post by the Marketing Executives Network Group noted that PR has become a respected member of the marketing mix and that marketers are beginning to appreciate the contributions made by public relations. They then list several PR "myths" that need to be exposed.     

Time magazine recently ran a story reporting on the growing trend of people believing rumors and conspiracies over published facts. The article cited the book "True Enough: Learning to Live in a Post-Fact Society," by Farhad Manjoo. The premise is that today's digital technologies enable competing versions of truth to vie for our attention.