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In a recent Advertising Age post, the current trend of agencies creating social media units was questioned. The notion that social media is a distinct discipline outside the traditional realm of corporate communications and deserves its own business model is one that deserves discussion.  

A recent report from The Center for the Digital Future at the USC Annenberg School provides a glimpse into the digital media future based upon tracking a sample of the US population over the last nine years. It is interesting to note that every year they have seen changes in attitudes, technology, and beliefs regarding digital media and its applications. 

A new study from Ernst & Young reports that, while CFOs are seeing declining revenues from digital and mobile content, they are optimistic about the future. According to the study, revenues have been dropping due to unbundling of the media and lower per-unit pricing. This is forcing CFOs to rethink their revenue strategies and come up with new ways to meet financial objectives.     

A recent USA Today article asked the question, with so much information reaching us, are we becoming too distracted? Are we losing focus? Has always-on technology got us grazing on superficial information instead of digging into issues? And what does this mean for public relations campaigns that are trying to cut through the clutter?