A recent Business Week article about a new software that can "write a story" from raw data leads one to wonder if machines will eventually take over journalism. In the example cited in the article, sports media companies can take raw statistics from a sporting event and translate it into a readable story, saving the cost of hiring a beat reporter to attend and report on a game. 

The company, Narrative Science, entered the sports industry first because it was deemed to be low-hanging fruit. According to company executives, only about one percent of sporting events in the U.S. are covered by reporters. Scorekeepers simply e-mail the game data to the company and it is fed into a computer. The software renders the data into a narrative that can then be online in only a few minutes. 

As the technology evolves, the writing standards expect to be elevated. In the article, a series of reports on a game are presented to the reader, and it is virtually impossible to tell which one was written by a human and which was from the computer. 

The founders expect to move from sports into other areas that use vast amounts of data, such as the medical field, financial services and surveys. Now the question: how do you pitch a robot?