The Project for Excellence in Journalism’s just released
annual report on journalism,
The State of the News Media, states that while there
are more sources for news than ever before, the number
of stories being covered and the depth of reporting are
Citing increased competition and cost cutting at
traditional media outlets, the report pointed out that
fewer journalists are available to cover stories. The
report also found that newspapers had the most extensive
reporting and provided the greatest amount of depth,
while the shallowest coverage came from cable news
The study cited six emerging trends in news media:
More outlets covering fewer stories – increasing
competition fragments audiences, which means each
outlet has fewer consumers. To maintain margins,
outlets must cut costs, thereby resulting in fewer
available journalists to cover stories.
Big-city metro newspapers face the biggest
challenges – these outlets suffered the largest
drops in circulation, forcing large cutbacks. As
newspapers are considered to have the most resources
to provide in-depth reporting, there is a
substantial effect on the news being provided.
Journalism in the public interest is losing leverage
– traditional media are reacting to margins and cost
structures instead of journalistic ethos and
Legacy media finally moving to technical innovation
– mainly the result of increased revenue growth
through online channels.
Aggregators facing pressures – outlets such as
Yahoo! and Google simply reproduce the news of
others. These news providers are considering
charging aggregators for content.
New media has yet to prove to be an economic winner
– while providing alternative consumption options,
the metrics do not meet traditional media
The report also indicated that many of the news media
last year are still relevant. We reported on those
story) and agree that the relevance is still cogent.
Combining those trends with the latest information can
have a great deal of impact on PR practices in the