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Media fragmentation has been a main theme
of this newsletter for several years. New technologies
such as broadband, wi-fi and the Internet have
transformed the media landscape. Here are two more
examples of the changing landscape:
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Brightcove, an Internet TV distribution startup in
Cambridge, MA, has received $16.2 million in venture
funding for a service that will allow any
independent producer to upload video programming to
its servers and make it available over the Web. One
distribution partner is Time Warner Inc.'s (TWX)
America Online. "Brightcove offers a complete
Internet TV service for video publishers ranging
from small independent producers to major media
companies who want to build their businesses by
distributing and monetizing their video programming
through a variety of broadband channels," according
to a company statement.
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NBC Universal has decided to kill its cable channel
Trio and move it to the Web on New Year's Day. "The
Web is a perfect place to expand (our) 'programming
philosophy' to an unlimited audience," said Lauren Zalaznick, president of the popular culture channel.
The explosion of true TV-quality video on the Web will
offer more PR opportunities, as video news, private
programming and other content will become more
accessible to a universal audience. Targeting will
become more effective as well, as web analytics will
provide true empirical evidence to assess a PR
campaign’s performance.
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