companies focus on their local and national press for
publicity opportunities, the fact of the matter is that
international PR is becoming more important than ever.
Don’t overlook opportunities overseas!
It is always
surprising when a company gets tunnel vision and does
not take advantage of PR opportunities that fall into
its lap. “But we have no customers in that region,”
may say, or “nobody pays attention to stories from that
The fact is
that any favorable media attention is good PR. Many
media markets are starved for information that you could
provide, simply because of cultural, social, or
developmental differences. While you may not be
necessarily looking to expand into overseas markets, the
ability to cultivate an international audience will go a
long way toward building your reputation at home.
Just how do
you go about contacting foreign media groups?
Obviously, the Internet becomes a very valuable tool.
You can actually search for news and newsgroups while
designating countries of origin and begin developing your
international media database.
has made "local news" a thing of the past. Just
because a business executive is located in Peoria,
Illinois, it does not mean that she does not have access
to the latest article in the London Times or Paris
The world is
indeed shrinking. As we become a global business
community, the companies that show a proactive ability
to gain international recognition will undoubtedly gain
advantages over the companies who just stay at home.