Trylon Communications  - June 2004
       

Making the Grade...Again

The Holmes Report, known for its comprehensive qualitative analysis of the public relations agency business, recently released the 2004 report card on PR firms. We are again pleased to report that Trylon Communications received positive notice.

Each review is designed to provide potential clients and prospective employees with insight into the firm's recent performance, specific areas of strength and weakness, and culture, and is compiled based on information provided by the firm itself, interviews with clients, and feedback from industry opinion leaders.

Describing Trylon as a fusion of old-fashioned public relations and new technology, the report notes our approach to successful communications strategies - media relationships and positive publicity. It notes our proprietary process of “reverse reporting” – working with reporters to develop a story line according to their needs.

The Holmes Report also recognizes the Trylon mission - using new ways of thinking and innovative approaches to cut through the clutter. The convergence of media and technology presents a fundamental challenge that requires such innovation and "out of the box" strategies.

The report card goes on to state that Trylon's knowledge of its particular sector and the ability to work fast and smart is a "winning combination."

We appreciate good reviews from analysts, and our greatest satisfaction comes from the results we deliver on behalf of our clients. To see the report card, click here.