A recent story at BRW.com suggested that advice given by Mark Cuban to startup entrepreneurs could be dangerous, and that when it comes to PR Bill Gates has a better view. Cuban recommended that entrepreneurs handle their own PR, while Bill Gates once said, "If I only had two dollars left, I would spend one on PR."

The article goes on to cite several reasons that an entrepreneur may in fact want to consider working with a PR firm. They include the time that must be invested in cultivating relationships with the media and influentials in their industry, wasted efforts as you chase down uncooperative journalists, the emotional involvement that can either hurt or help a story pitch, and the basic understanding of how PR works and how to design and execute a campaign.

The fact of the matter is that PR is part science and part art. Most entrepreneurs are good at telling their story Ė thatís how they got funding and attracted their team. They may know their business, but not the nuances and details involved in building a successful PR launch.

Ultimately, it all comes down to a simple point. Business owners should run their business. Thatís what they know. Sure, in the very early stages one can connect and begin to build relationships with industry media and bloggers Ė itís part of the job. But in the long run, it pays to bring on a professional to navigate the PR landscape and provide the guidance and effort required to boast a successful campaign. After all, as the article points out, Mark Cuban uses PR agencies.