Recent trends in news consumption, disruptive news media models and a 24/7 news cycle are forcing changes to the news media models. A recent article on discusses how these changes are occurring and what they may portend for the future.

The story cites Cision’s The State of the Media 2015 Report on how media is changing to accommodate news consumption habits and the increasing use of the Internet for consuming news. People who consume their news via the web do not spend time poring over long articles – they want their news quick and frequently in video or graphic format instead of text.

Both traditional and new media newsrooms are trying to keep up with these trends, with the traditional models shifting to more of a new media focus and the digital media organizations looking to stay ahead of the trends. An overwhelming majority of journalists (90 percent) now see mobile compatibility and responsive design as important success factors, according to the Report.

Examples of traditional media changes include the renaming of Clear Channel to iHeartMedia and major news companies separating broadcast from print in order to boost value and recognition for the digital brands.

The trend towards monetization of news through “native advertising” and “sponsored content” continues to grow as media groups see advantages to this type of revenue model versus the traditional subscription or paywall model.