A recent post at Campaigns & Elections boldly stated that politicians should eschew traditional print news media for social and direct communication channels going forward. It was pointed out that most campaigns still spend an inordinate amount of money and resources on newspaper editors and reporters when in fact unfortunately there is little demand anymore from that medium for substantive local political stories.

Reduced budgets, limited resources and the need to meet the customersí (readers) demands lead to more visceral stories about crime, catastrophe and human interest as opposed to coverage about policy or governance issues. In fact, the blog authors contend that unless there is a controversial component to a story pitch, editors and reporters just arenít interested in politics.

The 2010 election cycle was cited as an example of politicians ignoring the media. Instead of participating in public forums and debates and cooperating with local newspapers, they would focus their efforts on events and communications that went directly to their electorate. If they wanted presence in the local news media they felt that they could buy it through advertising.

There were a few exceptions to the thesis that news print as a political medium is dead. The authors pointed out that national elections such as the presidency still need news coverage, and that crisis management will always require good relationships with local news outlets.