With the proliferation of digital media, social media, and new alternatives for disseminating news and information, it is tempting for marketing executives to try doing their own PR. As discussed in a post on business2community.com, that may be a big mistake.


The explosion of social media agencies would make one think every company needs social media marketing, but a recent post in the Guardian lays the case that social may not be the optimal communications channel for many companies. In fact, a recent story in Fast Company offers the opinion that many companies are wasting their time and resources on Facebook and Twitter.


A recent interview in Broadcasting & Cable highlighted the fact that the media picture is constantly changing, calling it a "roller coaster gone off the rails." The rise of digital media, the changes to television and print media, and the fact that changes are occurring so rapidly that itís hard to keep pace, illustrate the challenges media companies face today.       


Nobody will argue that social media has not exploded in the last decade. In fact, according to a recent article in U.S. News and World Report, over two billion people use some form of social media today. People use it to get their news, communicate with friends, find new friends and even utilize it for research. But how much do people actually believe what they find on social media?

Twitter Power?

In a recent post on medium.com the fact that a recent tweet from Microsoft's new CEO had alienated female workers was noted. The power of the tweet was questioned by Trylon SMR president Lloyd Trufelman, wondering if the story had not been picked up by other media if it would have had the same effect.

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