Can bloggers be considered journalists? That question was addressed recently when an appeals court held that bloggers should be considered members of the media for the purposes of defamation law. This is another step being taken to ensure the protection of acts of journalism, whether by recognized members of the media or by individuals who have taken on the responsibility of reporting through the web. 

 


Everyone building a brand seems to think that they need a viral video to spread the word about their company. According to a recent blog post at onlinevideo.net, viral video successes may not be as genuine as we believe them to be.

 


One of the most important distinctions in academia is receipt of the Clark Medal, which is awarded to the American economist under the age of 40 who has made the most significant contribution to economic thought and knowledge. This year that award went to Matthew Gentzkow, an economics professor at the University of Chicago’s Booth School of Business. His focus? The media.     

 


A recent patent filing by Google demonstrates that successful public relations can actually improve a company’s web site visibility by providing earned media links to the company’s site. This means that every time a business gets a mention in a media story it is counted as an implied link to the site, raising the ranking of the site in Google’s page rankings.   

 

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