Where we get our news has been a recurring theme in the Trylon SMR newsletters. According to a recent study, you might as well check the box, "all of the above." It seems that more than 60 percent of adults in the U.S. get their news from a variety of sources, including television, radio, print, computers or phones. We can now choose to access news how and when we want, and we are apparently taking advantage of that opportunity.

People are choosing to get their news from various sources throughout the day, and the idea that they are not paying attention to the world around us appears to be a fallacy. The study suggests that 75 percent of Americans see or hear news daily, and 90 percent claim to enjoy keeping up with the news.

Younger consumers look at news differently, using mobile technology to access news on-demand as opposed to traditional news by appointment methods like radio and television. They may also have news pushed to them through social media channels.

It seems that as news consumers, we are taking control of how, when and where we get our news. If there is a disaster, we go to the TV. If we are looking for sports coverage we may go to our local paper on an online specialty media outlet. If we want local news, we may open up the newspaper. If we want international news, we may go to a cable or Internet outlet.

Objective credibility is still a factor as we sift through the various media in search of news. Most people have more confidence in the veracity of a news story if it comes from a news-gathering operation versus social media or other sources. This means that the value of earning credible news coverage still trumps trying to “make news” through technology.