According to a recent article in The Atlantic, while the proliferation of new technologies is making it easier for us to lie more often, it is now also easier to get caught in the lie.

According to Cornell researchers, one in every ten text messages contains some kind of lie. In addition, a Consumer Reports survey response indicated that one of every four people admitted that they fabricated some of the information on their Facebook page. When it comes to online dating, it seems that an overwhelming majority (81 percent) exaggerate some of their attributes in their dating profile.

It seems obvious that itís easier to lie to a stranger than it is to someone you know face to face. However, a lie that exists on the Web can more easily be spread, researched and proven false thanks to todayís viral technologies. The truth of the matter is we donít know whoís going to see that little prevarication. As more publicity is made of lies exposed on the Web, people may begin to realize that itís easier to get caught in a lie you post than one you tell.

Trust is important to us. We want people to believe we are honest and truthful. When it comes to business reputations, the cost of lying is even more punitive. If the risk of getting caught in a lie exceeds the gratification of posting erroneous or misleading information, then technology will serve a greater purpose Ė keeping liars off the Internet.