According to a recent article in The Atlantic, while the proliferation of new technologies is making it easier for us to lie more often, it is now also easier to get caught in the lie.

 


It is hard to believe that social media has been around for over a decade. Despite this fact, marketing officers still canít decide whether or not their social media strategies are doing any good. According to a report by Forbes.com, a recent survey of CMOs showed that only 15 percent of the respondents had seen a proven quantitative impact. Almost half (49 percent) couldnít tell if social media had made any difference in their companies, and two thirds stated that their boards and CEOs are demanding more measurement of actual social media ROI.

 


A recent study from InboundWriter reveals that most companiesí investments in content marketing donít pay off. The study found that only 10-20 percent of a Web siteís content drives 90 percent of Web site traffic, and only one-half of a percent drives over 50 percent of the traffic to the site. In other words, most of the content used in content marketing and online publishing misses the mark 80-90 percent of the time.

 


When it comes to social media relations, there is no "one size fits all" approach, according to a report in businessinsider.com. As in traditional media relations, one must first decide who the intended audience is, then research the available social media channels to determine how to reach that audience. Is it just us, or does this sound like marketers are finally beginning to approach social media in a strategic and not just shotgun manner?

 

 

 

 

 

 

 

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