That’s the question posed in a recent post on mediapost.com. The post argues that, if news organizations skew their story lineups based upon Web analytics that tell them which stories are getting the most online attention, then fluffy content that tends to go viral will supersede hard news stories.

 


A recent story in odwyerpr.com cites a study performed at NYU that found that while less than three percent of traffic going to major brands’ Web sites came from social media, one third of the traffic was coming from search. This could be a surprise for the many marketing executives who have bought into the concept that social media is a major business driver - and have spent a lot of money to capture that market.

 


Google has changed the rules on how press releases use links and keywords, and according to a zdnet.com story, this could mean big trouble for some PR agencies. Some of the current techniques of repeating keywords, optimizing anchor text for links, or posting news releases to multiple sites will now be considered a violation of Google Webmaster Guidelines and put a company in the dog house. The search engine giant just may be throwing the baby out with the bath water.

 


While the news media is coming under pressure for weaknesses in accuracy, fairness and independence, most people still view the press as a reliable watchdog keeping politicians honest, according to a survey conducted by the Pew Research Center. In fact, support for the watchdog role has risen ten points since 2011 while all other press ratings have shown little or no improvement. 

Trylon SMR -
Top Social Media
PR Firm

We’re please to report that Trylon SMR has been named one of the Top 25 Public Relations Firms on Social Media 2013 by UWire. According to the announcement, "Public relations is a quickly changing field, and little in technology has had as much impact on the industry as social media…so if you’re looking for someone to handle your PR, you should look for a firm that understands social, and holds it at the top of its priority list."

 

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