According to a recent Gallup poll, most people still get their news from television. The Internet is a close second and rising steadily. However, when it comes down to it, right now, a majority of people still prefer to get their news from TV. In the poll, over half (55 percent) mentioned television as their main source for news. Twenty one percent told pollsters that the Internet was their main source. Where do other news sources fit in?

Only nine percent claimed that print media was their main source of news, but in many cases, the source of the news people consume on the Internet could be sourced from print media. Radio brings up the rear, with only six percent of those polled naming this medium as their primary source of news.

As one would expect, age has much to do with news consumption. In the 30 to 49 year-old group, 30 percent named the Internet as their primary source of news. However, in the age group of 65 and older, the numbers were flipped, with only six percent choosing the Internet and 20 percent choosing print.

When looking for publicity and news mentions, it pays for marketers to consider who their target audience is and where they are looking for news. While many may mistakenly only target the Internet and social media, itís clear that television still plays a prominent role in consumersí news consumption.