A recent post in the Atlantic Wire looks at how venture capitalists (VCs) tend to invest in industries that have a high "buzz factor." It cites the fact that, while social media was the all the buzz during 2010-2012, VCs invested six percent of their funds into social media companies. Now, with the shine fading, that number has dropped to two percent. The question posed was – is this reflective of a shift in the underlying fundamentals of an industry, or simply a reflection of a drop in the use of buzzwords describing the industry in conferences and the media?

 


According to a study cited in a recent socialtimes.com post, the claim that social media can break news faster than newswires may not be entirely correct. In fact, while Twitter may beat the wires sometimes, it usually follows wire services.

 


A thought piece in Digiday recently decried the number of social media experts, claiming that we need fewer of them. As the author points out, just about everyone with a Facebook or Twitter account believes that they have the answer to social media. All of these "experts" have their own ideas on how, when and why to use social media to market a product or service. 

 


According to a recent Gallup poll, most people still get their news from television. The Internet is a close second and rising steadily. However, when it comes down to it, right now, a majority of people still prefer to get their news from TV. In the poll, over half (55 percent) mentioned television as their main source for news. Twenty one percent told pollsters that the Internet was their main source. Where do other news sources fit in?

Global Tech PR

Trylon SMR President Lloyd Trufelman participated in a VentureOutNY workshop last week, helping a select group of Brazilian start-ups learn more about the New York tech scene and instructing them on how to effectively market themselves within the American tech industry. This is part of Trylon SMR’s ongoing practice of assisting international tech company clients with USA launch efforts.

 

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