In a case study featured in a recent blog post at abovethelaw.com, it was interesting to learn why a law firm would consider public relations so important to its business despite the onslaught of digital marketing mania.

 


A recent Wall Street Journal article covered the annual meeting of Warren Buffett’s Berkshire Hathaway. One message taken from the gathering was that, no matter how well things seem to be going, it's always a good idea to listen to the naysayers. 

 


A recent article in Ad Age suggests that today's quest for real-time super-quick service may actually be doing more harm than good when it comes to advertising and marketing. Agencies feel the pressure of needing to be perceived as cutting edge and technologically adept. The fear is that marketers are being outpaced by consumers, and that they need to pick up that pace. As the article asks: But at what cost?

 


Would you believe that news consumers in the U.S. spend 92 percent of their time getting their news from legacy platforms such as television, radio, newspapers and magazines? That’s the conclusion reached by a new report from McKinsey and Company, according to a blog post at Poynter.org.

 

 

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