According to a recent post at The Awl, most media executives donít exactly know where to start with social media. The urgency to post breaking stories can override the necessity of getting the facts right and verifying information. Having to go back later and tweet corrections can bring real harm to a brand. This leads us to a post in Wiredís Gadgetlab about the need for Twitter to bring to market a tool that would allow posters a chance to "reel bad information back in."

Itís one thing for people to socially post an incorrect statement or a not quite politically correct opinion, but when a reporter or media spokesperson does it, the repercussions can be extensive. For one thing, people who have opted to receive these posts are expecting news-related information that they can count on.

On another level, many of the people who receive the original tweet may re-tweet out to their followers, who re-tweet, etc. One wrong post from a media personality with a large number of followers can create a viral hurricane of misinformation.

When you have news trucks arriving at the home of an innocent Boston marathon victim based upon misinformation, the news cycle is simply moving too fast. The worst part may be that typically reliable news organizations are just as susceptible to falling for social media mistakes as the rest of us Ė further propagating the misinformation.

Is the answer to develop a new social media format so that people can remove entire post trees if the original post is incorrect? Or perhaps the answer is to digitally retract the post while leaving the structure intact. For now, it seems that the best solution is to take the more traditional approach and make sure that when you use social media, just as you do with traditional media, you use it responsibly.