According to a recent post at The Awl, most media executives donít exactly know where to start with social media. The urgency to post breaking stories can override the necessity of getting the facts right and verifying information. Having to go back later and tweet corrections can bring real harm to a brand. This leads us to a post in Wiredís Gadgetlab about the need for Twitter to bring to market a tool that would allow posters a chance to "reel bad information back in."


In our last issue, we touched on the trend of sponsored content. Now, another recent post in The Observer caught our eye, titled Why Sponsored Posts Are a Waste of Ad Dollars. While last month we decried the trend of online media using this type of revenue generation model, this time we look at the impact this is having on the marketers.


Have you ever been left hanging on an email thread? Remember the frustration of expecting a reply, and realizing that itís not coming? A recent post in the New York Times discusses the frustration we feel over unanswered email. Why wonít they answer? Have we somehow offended them? Should we wait a little longer, or should we pick up the phone and see if thereís a problem?


According to the latest State of the News Media report from Pew Research Center, U.S. newsrooms have cut staff by 30 percent since 2000 Ė and itís hurting journalism. Quality is suffering on both the local and the regional and national levels. There isnít enough manpower to properly identify, research and report on real news stories, so more emphasis is given to fluff like sports and the weather. The result?


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