We have seen over and over again that it may not be the act that gets you in trouble, but that you tried to cover it up. So why do executives and PR companies think that they can get away with it? In fact, a survey done a few years ago by PRWeek showed that a quarter of the PR executives in the survey admitted to lying on the job, while 39 percent said that they exaggerated facts. A recent article in Business Week examined why we tell lies at work.


While it is the job of PR firms to help their clients gain positive public exposure, modern PR practices are consistently being held to higher standards. So what happens when a client wants to gain publicity in a way that can backfire – or worse? A blog post suggests that public relations professionals must have an independent voice and take the risk of raising the ire of the client.


A recent blog post at Cision asked just that question, and we believe that it is a relevant one. With so many social media “experts” out there willing to dispense opinions in exchange for hard currency, company executives are finding it difficult to ascertain what is true and what is BS.


A recent opinion piece in the NY Times takes a look at the strengths and weaknesses of data analysis and the use of such analysis in making business decisions. Big Data is currently the buzzword in venture capital circles, and money is flowing to companies that collect and analyze huge volumes of data. But aren’t there some things that data just can’t do?

State of Print Media

Responding to a recent story in the NY Times about Time Warner divesting most of its print assets, Trylon SMR President Lloyd Trufelman stated, “The idea of a media company disposing of such a large, valuable and vital content creation asset nowadays is absurd.”




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