As the Internet advances towards becoming the main source for news, a  recent article maintains that,  while people are already more likely to get their news from the Web versus newspapers, research is showing that television may be the next medium to fall. In Italy, more connected Italians say that they get more news from the Web than TV already. Additionally, a recent phone poll from Pew Research shows that the Web is gaining on TV in the United States as well.

With more people accessing the Web through smartphones and tablets, there is a sense that one can receive their news anywhere, at any time, through these channels. While the proportion of people who read news from the printed page continues to decline, leading to newspaper companies folding and magazines turning to online-only media, the numbers for Web news readers continues to grow.

Blurring the line even more is the trend where more traditional media groups seem to be  placing their news online. If someone is receiving CNN video feeds through the Internet, are they watching TV or are they accessing their information online?  If Twitter moves to a channel television station, would the social media channel still be an online medium, or would it then be considered TV?

The one fact that remains constant is that people want to get news. They want to stay informed and no matter where they turn to get their news, companies seeking publicity and exposure need to be there. It is more critical than ever that marketers take a holistic approach to media, incorporating traditional, digital, social, and the “next big thing,” into their media strategies.