A recent story in the New York Times discussed an issue that comes up over and over again – will data and technology replace the human being?  Or is the intuitive side of human nature something that can’t be replicated, no matter how much data is generated and number crunching is done?

 


As the Internet advances towards becoming the main source for news, a  recent article maintains that,  while people are already more likely to get their news from the Web versus newspapers, research is showing that television may be the next medium to fall. In Italy, more connected Italians say that they get more news from the Web than TV already. Additionally, a recent phone poll from Pew Research shows that the Web is gaining on TV in the United States as well.

 


A recent blog post in Digiday discussed the notion that digital is a medium, not a strategy, and that now that we are getting over the “wow” of digital, it is time to realize that it is just one medium among others. Ultimately, brand strategy transcends media and drives results.

 


Surveys are showing that more people are turning to mobile devices to get their news, which is a correlation to our earlier story about how the Web is poised to overtake TV as a main news source. In their 2012 Mobile News Consumption Survey, the Donald W. Reynolds Journalism Institute reported that, for news organizations, the Apple iPad and comparable large media tablets appear to be well on their way to becoming a viable alternative to printing presses, televisions and radios.  In the Pew Research Center’s Project for Excellence in Journalism’s State of the News Media 2012, it was reported that record numbers of people are migrating to digital news, and that how they are finding news is changing. 

 

 

 

 

 

 

 

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