Is social media doing more than just speeding up the news cycle Ė and instead, actually killing it? Thatís the question asked in a recent post on paidContent.com. The proposition is that with social media, the news business has become so fluid that news cycles are no longer relevant.

The post notes that social media has become embedded into news organizations, as they work to remain a part of the U.S. news consumer market. Once a Twitter post gets out, everyone tends to jump on it. With everyone having access to the same information, many times itís simply a race to get the news out instead of providing the background and structure that used to be the hallmark of good journalism.

Media organizations would be well served to remember their core competency Ė analyzing incoming news flow, dedicating resources to verify a story and provide relevant content around it, and providing their consumers with credible information that serves to inform.