A recent article in Adweek questions whether traditional news media (or "legacy media") are still the most trusted sources of information. Since public trust has become one of the few things that news organizations can still hang their hat on, this is an important question. 

According to the article, the public is not happy with news reporting. According to Gallup, in 1985, only 34 percent of the public said that news reports were often inaccurate. By July of last year, that number had ballooned to 66 percent. Americans believe that the media tends to favor one side of a controversy and 80 percent believe that media reports are often influenced by powerful people and organizations. 

This distrust is beginning to carry over into the advertisers who support the news media, says the article, citing a Nielsen report that states that less than half of ads in mainstream media are trusted. This can have strong implications on media companies' long term survival. 

News media faces a tough challenge - consumers want information immediately, but they also want it vetted. The conclusion of this article is that most news media organizations would be better served to build trust by not racing news to the market and to take the time to verify a story before reporting it.